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Everyone thinks the key to being a work at home superstar is sponsoring tons and tons of people.Nevertheless, I would contend that it is the relationships that you form. Why do I say that? Well, relationships are vital to your group’s retention and retention keeps your business stable and primed for more growth.

Retention is essential to your MLM business. With an MLM industry average retention rate of 20%*, that is like losing 8 of every 10 people you sign up. This is why it is necessary to do things such as working in depth with your group and encouraging those working to move up the ranks, being available for 3-way calls and having weekly communication with the whole group. If you do nothing but just sponsor someone, it will wipe out your profits. That is because more than likely you will be spending more money than you are making just to recruit new people to replace the ones that are leaving.

Think of attrition as passing a fire bucket full of holes. It doesn’t matter how much water it starts out with, by the time you get half way down the line, you are out of water unless you stop and fill it up again and again and again.

How do you start to strengthen the relationships with your downline in order to increase your retention? Even though relationship building is a essential part of recruiting and building a home based business, it is always good to get back to the basics. So I’ve broken down relationship building into three parts.