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Step 1: Getting to know the people you recruit into your MLM business.

If you realize what it is they really want, help them define their “WHY”, then you are able to hold them accountable to themselves and their business. Care enough about the people in your downline to bring them back to what is most important (quitting their job, having a stay at home wife, buying a new house) and help guide them toward achieving those goals.

Step 2: Remember, people deserve personal attention and respect.

Remember, most of the people you will recruit into your home based business are currently professional employees who are just starting to set out into the world of entrepreneurship. Often times these people will have little personal consideration by their boss for the good job that they do and are in all probability just one of the minions at the bottom of the corporate ladder.

People want to know that they are genuinely appreciated for who they are and not just the paycheck they provide to you.

Don’t forget to let those you recruit know how much you respect their decision to create a better life for them and their families. Exhibit the basic courtesies of saying, please, thank you and congratulations. Remember their birthdays, anniversaries, thank them for their service to the Country if they are a military veteran. It’s these little things that go a long way.

Step 3: Present yourself as great value to them.

While you need to be knowledgeable about your company and its products, you don’t want give people the impression that you are a Marketing Guru who doesn’t have time for them and who is unapproachable. Remember, people will listen to what you have to say as long they don’t feel like you are patronizing them. You always want to talk with them, not at them or down to them.

When the people you recruit into your MLM business see you as not only a leader but as a friend and confidante, you will be well on your way to having a business partner for life.

The most valuable thing you have is your time and people appreciate you sharing your time with them. In my last company, I was recruited by a top 10 money earner in the company. While he was a great sponsor, there was a downside. He was so busy that there was a 24-48 hour turn around time to phone calls and emails. This meant training questions were held up and scheduling a 3-way call took coordinating 3 different schedules. He simply did not have enough time to work effectively with the downline.

When it comes to building relationships to increase your MLM downline retention, there is a saying that people don’t care how much you know until they know how much you care.

There has never been a truer statement that applies to all aspects of life. Building a relationship comes down to living the Golden Rule. Always treat people the way you want to be treated. This truly is the foundation of relationship building.

So I challenge you to get to know the people you recruit into your organization, show them the respect that they deserve and be of great value to them. As you implement these tactics, you will be on your way to beating the industry retention rate and on your way to creating financial freedom for you and your downline.